Lead Product Marketing Mgr.

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About the Company

Founded in 2009, Zest AI has been pioneering innovative AI technology with a mission to expand credit access to create opportunities for more Americans to pursue their financial goals. Zest AI is transforming the $17 trillion US consumer credit market by delivering AI technology that helps lenders identify creditworthy borrowers overlooked by traditional methods, while leveling the playing field so financial institutions of all sizes can harness AI to provide better lending experiences.

With over 50 issued and pending patents across automation, accuracy, performance, and model explainability, Zest AI is a leader in financial technology, providing financial institutions with AI tools that create a more resilient US financial system and a stronger U.S. economy. With over 600 active AI models, financial institutions rely on Zest AI's comprehensive suite of solutions spanning marketing, underwriting, fraud detection, lending intelligence, and more to make smarter lending decisions while improving profitability. This US-based technology as a service company is headquartered in Los Angeles, California.

About the Job

As the Product Marketing Lead, you'll play a pivotal role in scaling our next-generation AI B2B fintech solutions for the lending and financial services space. You'll drive the end-to-end product marketing strategy—from positioning and messaging to sales enablement and market activation. With multiple product lines evolving rapidly, you’ll need sharp critical thinking and prioritization skills to focus on the highest-impact initiatives. You will be a relentless driver of solutions and continuous improvement across processes, content, and marketing strategy able to produce quality deliverables quickly.

Responsibilities

• Drive go-to-market strategies for product momentum and major releases, ensuring alignment across Product, Sales, Communications, Partnerships, and Marketing teams

• Support production and maintenance of sales enablement, competitive intel resources, collateral, and decks for a sales team to exceed growth goals

• Have a deep understanding of partnership dynamics to ensure alignment across product marketing efforts

• Develop engaging topical content for target audiences, including blogs, tech sheets, white papers, guides, videos and other materials supporting the customer journey

• Act as the steward of product messaging, positioning, personas, and TAM, ensuring cross-functional alignment

• Contribute to cross-functional GTM motions, keeping teams aligned and deliverables on track

• Track and document the competitive landscape to keep teams informed about the AI lending space

• Become the expert in our customers, products, and markets, using data, research, and results to create authoritative content

• Be able to take data-driven actions to produce measurable results

Qualifications

• 5+ years of product marketing experience in B2B fintech or SaaS, with a proven track record of launching and growing technology products

• 8+ years of total marketing experience, with expertise in strategic planning, content creation, and campaign execution

• Strategic thinker with a bias for action: You think big picture and long term, but also bring a focus on execution and short-term wins. You are a creative problem solver in the face of blockers or the absence of complete data

• Critical thinker: You combine customer data and analytics, along with customer insights and market research to identify areas of opportunity and develop hypotheses-driven tests

• A voracious consumer of fintech and technology trends, with a deep understanding of customer needs and the competitive landscape

• Exceptional communication and storytelling abilities—adept at creating persuasive narratives and delivering impactful presentations

• Demonstrated success working cross-functionally with Product, Sales, and Customer Success teams

• Proficiency with modern marketing tactics and tools, including social media, SEO/SEM strategies, and email marketing

• Excellent project management skills, capable of juggling multiple priorities and meeting tight deadlines

• Bachelor’s degree in Marketing, Business, Finance, or a related field

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Director of Marketing

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About the Company

Bloomfield & Company is one of Washington's premiere personnel consulting firms. We specialize in recruiting and staffing in the Greater Washington area and around the United States. Bloomfield & Company brings together the talent, experience and resources to provide superior service tailored to each client's need.

Bloomfield & Company’s client is a leading provider of intelligence and strategic advisory services, which help businesses and individuals navigate complex risks through expert analysis and advanced technology solutions.

About the Job

Seeking a dynamic Director of Marketing to develop and execute multi-channel strategies, expand brand awareness, and drive demand. This role requires creativity, data-driven decision-making, and leadership to strengthen the company’s presence in new markets.

Responsibilities

• Develop and implement marketing strategies aligned with business objectives

• Lead multi-platform brand messaging and thought leadership initiatives

• Collaborate with Sales and Product teams to drive revenue growth

Qualifications

• 7-10 years of B2B marketing experience, preferably in SaaS or professional services

• Strong strategic, analytical, and communication skills

• Expertise in CRM systems, marketing automation, and campaign execution

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Marketing Specialist

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About the Company

Founded in 1998 and headquartered in Chicago, Gagen MacDonald is a wholly owned subsidiary of APCO, a global advisory and advocacy communications consultancy. We are a woman-owned, people-focused transformation consulting firm and trusted partner to the C-suite. We are dedicated to accelerating human-centered transformation and enhancing business performance by connecting strategy, structure and culture to purpose, brand and reputation.

For more than 25 years, we have been working with organizations to navigate the human struggle of change. Working from the inside out, we change the employee experience through culture, communication, leadership and design. We are always seeking to meet curious, catalytic learners who are excited by the unknown and passionate about the role large companies can play in shaping a better world.

About the Job

The Marketing Specialist will be responsible for supporting a wide range of marketing initiatives across CRM management, content creation, social media, events and podcasts. You will be comfortable setting up, maintaining, and optimizing marketing activities across a variety of channels. The ideal candidate will assist in supporting all aspects of marketing tactics and campaign execution.

You will be an essential part of a dynamic marketing team, assisting with initiatives that engage customers and deliver measurable results. This role is designed for an individual who thrives in a fast-paced, collaborative environment and has a passion for driving marketing success. Reports to Director of Marketing. The role will be located in Chicago, New York or Washington, D.C.

Responsibilities

• CRM Support:

  • Support HubSpot database management to ensure data hygiene including maintaining tiered contact lists, segmenting audiences and ensuring high deliverability for email campaigns

  • Set up and support management of campaigns across HubSpot and Bitly, creating tracking UTM links to measure and optimize performance across multiple channels

  • Create and implement forms on website and landing pages to drive lead generation

  • Create A/B testing and nurture campaigns to continuously improve engagement

  • Measure, analyze and report on the performance of marketing campaigns, tracking key metrics and aligning results with business objectives

  • Build and optimize landing pages for webinar and roundtable events

• Content Creation:

  • Assist in the creation of short-form content for social media, email campaigns and blog posts, ensuring alignment with brand voice and goals

  • Convert long-form content into concise, digestible snippets tailored to various audiences to maximize engagement across platforms

  • Write compelling blog posts to expand the company’s thought leadership

• Marketing Support:

  • Maintain the annual marketing calendar, ensuring all initiatives are planned and executed on schedule

  • Establish and maintain an organized and well-communicated schedule for all initiatives

  • Provide ongoing project management support, as needed

  • Stay up to date with industry trends and emerging technologies to inform innovative strategies and tactics

  • Ensure all marketing projects meet internal expectations with respect to quality, budget, and timelines

• Social Media Support:

  • Develop and maintain a social media calendar that aligns with editorial calendar and overall marketing strategy

  • Propose engaging social media topics and collaborate with marketing team members topics to post

  • Manage and implement paid social media campaigns, promoting select posts to boost engagement and reach

• Events Support:

  • Collaborate with business development team to support planning for webinar or roundtable events

  • Set up, test and deploy webinars and roundtables, coordinating logistics, content and technology to ensure seamless execution

  • Lead the promotion of webinars and roundtables including email invitations, creating and managing registration pages, sending follow-up emails, providing the playback, and sending thank you messages

  • Host live webinars, engage with attendees via chat or Q&A, and monitor attendance to ensure a smooth experience

  • Oversee post-webinar lead nurturing, ensuring integration with Hubspot to track and engage leads

• Podcast Project Management:

  • Project manage the end-to-end production of podcasts, serving as the primary point of contact with the podcast production agency

  • Identify, research and secure podcast guest speakers, coordinating scheduling and preparing background information for interviews

  • Review and approve social media posts and promotional snippets created by the production agency to ensure consistency with brand voice and goals for use in promotion

  • Promote podcasts on the company website, YouTube and LinkedIn to maximize reach and engagement

Qualifications

• HubSpot experience required

• Bachelor's degree in marketing, advertising, journalism or a related field; advanced degree a plus

• 2-4 years' experience in marketing

• Excellent verbal communication skills to collaborate with cross-functional teams to maintain consistent messaging and alignment with organizational goals

• Ability to manage multiple priorities

• Knowledge of social media platforms and trends

• Excellent verbal communication skills

• Strong writing skills, especially the ability to articulate complex situations or topics simply and in an engaging style

• Work well in a fast-paced environment with tight deadlines and occasional last-minute requests

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Partner Development Rep.

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About the Company

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities.

About the Job

The Partner Development organization develops innovative sales and marketing strategies to generate new business opportunities for EAB and EAB Seramount, a strategic business dedicated to advancing DE&I in the workplace. A key team member, the Partner Development Representative (PDR) is responsible for initiating relationships with prospective partners and optimizing team interactions. PDRs identify executives who may benefit from EAB or EAB Seramount products and services, leverage resources to connect with qualified leads, and schedule meetings for Partner Development Executives (PDEs) to meet and further advance those prospective relationships. PDRs can expect to acquire deep insight into the education industry, as well as workplace DE&I best practices, while refining their commercial outreach skills. Assignment to EAB or EAB Seramount is primarily based on business need, and candidates should indicate whether they have an interest in higher education and/or DE&I.

This role is based in Washington, D.C. or Richmond, VA.

Responsibilities

• Schedule sales meetings for PDEs to meet with prospective partners, working towards weekly, monthly, and quarterly goals

• Leverage all available resources—such as Salesforce, external sources (e.g. social media, news alerts, etc.), and predictive modeling tools – to strategically identify and contact qualified executives and organizations

• Communicate with current and prospective partners via cold calling, email and social media

• Create and execute strategic outreach plans to support new business acquisition goals

• Follow up with inbound leads within designated time periods

• Maintain and update prospect records in Salesforce; update Salesforce with relevant research and scheduling information

• Participate in regular PDR training and coaching sessions to hone demand generation skills

• Attend Partner Development organization team meetings and territory strategy sessions

• Learn EAB and EAB Seramount product content and research

• Complete additional product-specific responsibilities as needed (e.g. creating proposals and RFPs, booking contracts, etc.)

Qualifications

• Minimum Qualifications:

  • Bachelor’s Degree with excellent academic record

  • Strong oral and written communication skills

  • Goal-oriented nature

  • Proven experience managing multiple, competing priorities

  • Must possess at least three of the following:

    • Sales or fundraising experience

    • Customer service experience

    • Experience working in a team environment

    • Experience in an office setting

    • Leadership experience

• Preferred Qualifications:

  • Proven ability to meet or exceed a quantitative goal

  • Ability to effectively communicate and persuade by email and phone with executives

  • Demonstrates poise, maturity, and resilience with internal and external audiences

  • Experience with Salesforce

  • Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise

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